28 Mar

2014

How to Bring Our Client Meetups to the Next Level?

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After the success of our first Open Bar initiative in Orlando last year,  last week Tina, Daniel and I hosted the second SiteGround Open Bar in London. We were incredibly happy to see all the people that showed up to chat and have a drink with us. The fact that so many of you said that our support is second to none definitely made our evening and we got back home happy and more motivated to work even harder to keep that same level of highest quality of service. Besides the motivational boost, this event also made us think how to improve the client meetups.

Not Just Hosting

An interesting take from that evening for me was the conversations’ topics. The majority of the chats were related to building and growing a website. I am really glad that we were able to offer help in so many different areas that are not necessarily hosting related. We shared our knowledge on SEO, application optimizations, business development, and more.

Keep it relaxed, or get more formal?

At some point of the evening, one of our customers asked me if we’re going to make a presentation or some kind of a speech about our services. Although it seemed natural to do so, such a thought had never crossed my mind. Our meetups have been informal, friendly, and relaxed. Our aim has always been to hear what our customers had to say and what they cared about. It is not about making a sales pitch and buying your time with a free drink, it is about getting to know each other. However, because of this question it occurred to me that some people may need a more formal opening to start feeling comfortable.

The Next Level – You Can Help

So it is your say now! Is there something more we can do at these meetups, besides buying the beer and being available for a chat. It is only natural that I should ask our customers for input, as those meetups are for you. What should we do to make the SiteGround meetups more meaningful and convenient to you? Comment under this post to share your thoughts on the format and even the topics of the meetups, most convenient time to announce it, locations, and anything else that you find relevant.

And just so you know, we are planning the next meetup for May in Miami so I’m looking forward to see some of you there. Stay tuned for updates on date and location!

Author: Reneta Tsankova

The SiteGround Soul Giver

If something's cooking in any of the following areas at SiteGround: website user experience, marketing, advertising, public relations, sales, accounting or billing, the chances are that I have been involved. Being the most advanced non-technical person in a highly geeky company is definitely quite an interesting challenge.

Comments (3):

  1. Gary Jones says:

    I think more publicity was needed – I didn’t see any notice of the London event until a week or so before it. In fact, I thought it hadn’t yet happened! Would have been nice to come down to it but if they are one-off events (in terms of location), then some time to plan ahead might be useful.

  2. Nicole Warner says:

    Hey, this would be so much fun! How about Chicago, since you have a server there anyway? Looking forward to meeting people there!

  3. Tina says:

    Thanks for your input guys!

    @Gary We will make sure to announce them earlier next time :) Will a public event on Facebook with announcement on Twitter help?

    @Nicole Chicago is definitely on our list. We’re planning a visit in June, so stay tuned for details :)

    Cheers!